|Title:||Director of DAPER Communications, Promotions and Marketing|
|Organization:||- Cross Country, Track and Field, Baseball, Men's Basketball, Women's Crew, Football, Rifle, Women's Tennis|
|Year:||2nd at MIT|
Ken Johnson, Jr. enters his second season at MIT as the Director of Communications, Promotions and Marketing for the Department of Athletics, Physical Education and Recreation (DAPER) in 2017-2018. Johnson came to MIT from Assumption College, where he served as the Assistant Director of Athletics for Communications from 2011-2016.
At MIT, Johnson oversees all communications, promotions and marketing operations for DAPER, including the Institute's 33 intercollegiate athletic programs that constitute the largest athletic program in NCAA Division III. In addition to the athletic communications duties and responsibilities, Johnson is involved in a number of special events including the annual MIT Golf Outing, along with other sponsorship and fundraising opportunities within the department. He is a member of the DAPER senior staff, the MIT campus Info Group that features communications leaders from across MIT and is a member of the DAPER Advisory Board.
As the Assistant Director of Athletics for Communications at Assumption, Johnson was responsible for the execution of a comprehensive promotional effort for each of the College's 24 intercollegiate athletic programs. He further developed the department's presence through the use of social media, the department's web site and the promotion of the student-athletes to a variety of local and regional media outlets. Johnson also oversaw the department's logo licensing program agreement with Learfield Licensing following the development of an athletics branding program, which he directed during the spring of 2013.
As part of the improvements in athletic communications, Johnson oversaw a complete redesign of the athletic department's web site, www.AssumptionGreyhounds.com. He also worked to develop an undergraduate internship program through the College's business and English departments, with the program beginning in the fall of 2012. Most recently, Johnson oversaw the creation of a new athletics mascot, which was unveiled at the 2014 Homecoming football game. The mascot was designed by Phoenix Design Works and constructed by Street Characters.
In addition to his work in athletic communications, Johnson also supervised the athletic marketing effort for the College's athletic programs. He helped develop an athletic marketing intern position that began in the Spring of 2013, which works with the athletic marketing team in increasing the promotion and marketing of the intercollegiate programs both on and off campus.
Prior to his arrival at Assumption, Johnson served as the Director of Athletic Communications at Saint Anselm College for six years. During his tenure he was responsible for the media relations operation for the college's 20 intercollegiate athletic teams. This included managing the athletic department web site, producing press releases and game stories, compiling statistics for all home contests and assisting in home game management for over 200 events per season. Johnson also redesigned the Saint Anselm athletic department web site and developed SaintAnselmHawks.tv, in conjunction with the Pack Network, for the broadcast of all home football, basketball and ice hockey games.
Johnson is active in a number of professional organizations, including CoSIDA, ECAC-SIDA and the National College Baseball Writers Association (NCBWA). Johnson served as part of the local organizing committee for the ECAC-SIDA Convention in 2013 in Manchester, N.H. and has presented at the conferences in 2013, 2015 and 2017.
An avid golfer and runner, Johnson has completed three marathons, including the 2005 New York City Marathon. A 1999 graduate of the University of Massachusetts, Amherst, Johnson has a bachelor of science degree in sport management.
A native of South Dennis, Mass., Johnson currently resides in Cambridge, Mass.